![]() Tell us about the sales process in place at Evernote. More broadly than SMB, we have widespread use within Fortune 500 organizations with the majority of the use either with small teams or individuals. Many of our SMB customers run significant parts of their company on Evernote from reporting, to document management, and recruiting. Our primary target has always been to help smaller companies and teams use the power and flexibility of Evernote. We find companies large and small using Evernote in many different ways.įrom creative organizations within a company to sales teams to finance teams to even C-level executives using it to organize their board meetings, we see it all. If it were always a particular department, like IT, then it would be that much easier for us to provide a value proposition that really speaks to an IT buyer. It’s not easy to pinpoint because purchase decisions are made from all functions in an organization - which is great, as well as challenging for us. Who would you say is the ideal buyer for Evernote? So instead of a group of people in an organization using the product independently, we help those individuals connect with their colleagues so they can benefit better from leveraging the tool together. With such a large volume of customers using it in the workplace, we have the advantage of connecting with other users within an organization. This enables Evernote to go from being an individual knowledge platform to one that teams can leverage. Subsequently, we build feature sets that help teams collaborate better. We get frequent feedback from these users on how they want to use the product more effectively within the office for their daily tasks. With nearly a quarter of a billion users worldwide, two-thirds of them use Evernote within the workplace. How does the shift happen from an independent customer using it? Let’s talk about Evernote as a corporate tool. A technologist, entrepreneur, and sales leader of 12 years for Intuit and H&R Block, Norman joined Evernote two years ago and is seeing 200% year-over-year growth. Norman Happ is the Senior Vice President of Sales, Customer Success, & Partnerships at Evernote. Over 9 billion notes created in 25 different languages (and counting).12,000 businesses use Evernote Business for collaboration.With a billion dollar valuation in 2012, here are some highlights of the cross-platform organizer’s success so far: In this edition, we interact with Norman Happ from Evernote.Įvernote, the note-taking app, just celebrated its 10th anniversary and refreshed its brand. Secret Sauce to Sales by Freshsales features top sales leaders across industries and gives you inside access to their sales methodologies. While there is no silver bullet for success in sales, there are tried and tested sales strategies so you won’t have to reinvent the wheel.
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